Dr Enas Dahadha Attari, FHEA, is a highly skilled professional with extensive experience in entrepreneurship, marketing and management.  She holds an MBA from Birzeit University, a second Master’s degree in International Marketing from the University of Sussex, UK, and a PhD in International Marketing and Branding from York St John University, UK.

Dr Attari is proficient in qualitative research methods and has expertise in using analytical software programs like NVivo.

Dr Attari has a strong background in teaching, curriculum development, and training. She has been a faculty member at Birzeit University in Palestine since 2004, where she has held various positions at the School of Business and Economics. She has also served as a lecturer at York St John University-York Business School in the UK, where she taught modules on marketing and entrepreneurship. Dr Attari has provided training and consultancy services in Palestine, Jordan, the United Arab Emirates, the United States, and the United Kingdom.

Regarding research, Dr Attari has presented papers at international conferences on topics such as the internationalization of Palestinian companies’ corporate social responsibility, and branding strategies. She has also conducted research for the Palestine Economic Policy Research Institute and Palestinian Education for Employment.

Dr Attari is a Fellow of the Higher Education Academy and a member of the Chartered Management Institute. She has been actively engaged in professional associations and memberships, including the International Coach Federation, the Association for Coaching, the British Academy of Management, and the American Marketing Association.